TOPIC : Targeted Marketing Analysis Using Survey & Geographic Data

GitHub link for Code and Dataset: https://github.com/nipunkalraa/Targeted-Marketing-Analysis-Using-Survey-Geographic-Data

🎯 Aim

To analyze consumer behaviours using individual-level survey data and geographically aggregated census data, focusing on food consumption patterns and demographic characteristics.

📊 Data Sources

National Diet and Nutrition Survey (NDNS) – Individual food consumption data

UK Census 2011 – Demographic data at LSOA level

🛠️ Technologies Used

R Programming, RStudio, ggplot2 for visualization, Data manipulation using dplyr

📈 Outputs

Food consumption analysis by demographic groups

Comparative analysis of geographical zones vs national averages

Statistical visualizations (bar charts, heatmaps)

Demographic deviation analysis at LSOA level

✅ Conclusion

Successfully demonstrated the analysis of consumer behavior through both individual survey data and geographic aggregation, establishing a foundation for targeted marketing strategies using R-based statistical analysis. 🚀